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AI Information
Check out these resources and learn more about why this site is strictly anti-AI and why AI is bad for business.
Study's show that use of generative AI has an impact on trust. When a business is found to be using AI, trust in their reliability drops. This remains true if the business is transparent with their AI use, although the transparency reduces the impact slightly. AI is associated with scams and deception, and this pre-existing stigma effects consumer attitudes toward its use.
AI art is becoming more and more popular in some circles, but there are very real legal issues associated with creating and distributing AI art beyond just reputational harm. Copyright laws do not protect AI art in the same way as human art, meaning AI generated art can present itself as a liability to artists and businesses.
Consumer responses to AI are driving company and media disclosure requirements and restrictions to improve the consumer's experience with various hosting sites and improve brand visibility and trust. The people are speaking, and companies are listening. Consumers on large do not want or trust AI generated content, and business must adapt.
How consumers react to AI generated marketing materials is largely negative in B2C spaces. More often than not, these responses come in the form of withholding business and posting bad reviews, all things that could have a strong negative impact on a small business's bottom line and reputation. When businesses implement practices that go against their values and the values of the community, consumers protest.
Consumers generally react negatively to use of AI in branding and in art, and this partially stems from AI itself being ineffective at generating visually appealing or unique marketing. AI is easy to spot, and it's turning people off of what it's being used to promote as a result. Ultimately, AI generated marketing materials just look wrong.
There has been an increase in occurrences of AI being used by scammers on social media to mislead consumers into believing they're supporting a small business when in reality, that small business doesn't exist. Often, the small business is a craftsman or artisan. As a result, when small businesses or artists use AI in their marketing or products, it invites skepticism into that business's legitimacy, even if your business or your art is real.
There are many examples of the legal issues associated with using generative AI branding and images. Companies have been sued and lost over the concerns that arise from using a program that intakes photos, original art, faces, and online branding...and keeps it. I encourage you to look into these lawsuits, but the article attached here is a comprehensive list of the larger issues that can arise from using Generative AI for logos.
Anecdotal Evidence
These are just a few companies who turned to generative AI for their branding and products, and were disappointed by the result. Whether it was poor logo design and branding that the business found less than helpful, or public backlash, these companies found that AI as a shortcut has shortcomings.
Small business is all about community. When you win, we all win, and when you lose, we all lose. AI generated branding and art may seem appealing to small businesses for its speed and low upfront costs, but it has a very real impact on the artists in our community. Art is a skill that should be utilized, not replaced. Supporting artists supports the community, which I would definitely call a win.
Protect yourself and Promote your values
Trust human-made art and branding!
Typing effected our handwriting, social media effected our attention spans, and now AI is effecting our creativity and ability to be creative. Those other changes happened gradually, over several years, but the negative effects of AI on our mental function have shown up as quickly as AI did. Human's aren't losing our creativity, we're losing our confidence that we can be more creative and original than a computer model, and that's what's degrading our creative muscles.